THE LOWDOWN ON VARSITY GOLD PRODUCTS (Volume I, Issue 2)

For those of you new to fundraising or fundraising with Varsity Gold, this is an opportunity to get the nitty-gritty details on which Varsity Gold products may be best suited to your specific fundraising needs.  Varsity Gold offers a diverse selection of products ranging in profit margin from 40% to 70%.  There are products that are a quick and easy sell, and there are products that take a little more time to collect the profit from (a few weeks as opposed to a few hours), but have a very high profit margin.  There are some products that may only be valuable when sold locally, and there are others that have a national reach to solicit funds from both inside and outside your own community.

Big Groups, Fast Fundraisers

Some funds need to be raised quickly for a large group of people.  For example, a high school football team fundraiser usually involves a large group of students and the funds are needed immediately to begin purchasing equipment and paying for travel expenses for out of town games. 

The best products for fast, high profit fundraisers are:

	Gold Card ($10)
	Group makes at least 50% profit Most popular discount card Unlimited discounts for an entire year Additional local dining discounts online
	VIP Card ($10)
	Group makes at least 50% profit Features one or two of the most popular local merchants Valid for an entire year
	Dining Access Card ($15)
	Group makes 60% profit Unlimited discounts for an entire year Features dining discounts all over the country - not just local Over 25,000 additional dining discounts online
	Pocket Pass ($10)
	Group makes 50% profit 32 discounts from one local merchant Includes printed discounts
	Ticket Packs ($20)
	Merchant Tickets (8 or 12 merchants) Group makes 50% profit Easy to use printed discounts Includes over 100,000 discounts online	VIP Tickets Group makes at least 50% profit Most popular local merchants Easy to use printed discounts

These products are great for teams because, with the exception of the VIP Card and VIP Ticket, they can all be customized with the school mascot and/or team schedule.  Also, these fundraisers are all great products for the Varsity Gold "Blitz Day" fundraising campaigns.  Hear client testimonials about the thousands of dollars raised in one evening with Varsity Gold's "Blitz Day" campaign.

More Time, Easy Sell

If your group's fundraising needs aren't immediate (for example, running a Fall fundraiser for a Spring sport), and you would like more flexibility in your product choices, then Varsity Gold has several options for you.

	Gold Rush Donation Letter Fundraiser
	Group makes 70% profit Donation-based sponsorship program Reaches outside local community to distant family, friends, etc. Letters customized by school [client success story]
	Cookie Dough Fundraiser ($12 / $14 / $15)
	Group makes 40% profit Fun and easy to sell - very popular item Great holiday season fundraiser Dough provided by award-winning bakery Cookie Dough Profit Chart*   # Boxes Sold Total Sales Group Profit 200 $2,400 $960 500 $6,000 $2,400 1,000 $12,000 $4,800 2,000 $24,000 $9,600 *Profit calculations based on $12 per box and 40% profit to group
	Magazine Fundraiser ($15)
	Group makes at least 40% profit Over 50 top-name magazines to choose from Reaches outside local community Popular and easy to sell No order fulfillment on the part of the fundraising group Magazine Profit Chart (profit at 10 units per student)   # Students Selling Group Profit 20 $1,200 50 $3,000 100 $6,000 150 $9,000
	Players Pass Golf Discount Fundraiser ($40)
	Group makes 50% profit Best golf discount program in the country - over 1,000 courses to play Includes both printed and online discounts Four discounted rounds per course Reaches outside local community Very popular with Gen-X and Gen-Y golfers

The Varsity Gold Difference

So what makes our fundraisers better than our competitors'?  It's the personal touch that Varsity Gold devotes to all our customers.  Varsity Gold has a nation-wide network of sales representatives who are eager to help you plan and execute your next fundraiser.  Our representatives can give you guidance on product selection and show you how to make the most of your fundraiser. They are the pros!

If you have any questions about the products mentioned above, or would like to set up a meeting with your local sales representative, please contact us.  We will put you in touch with the person who will help make your next fundraiser the best one yet!

Varsity Gold Product Overview

return to the top