Thinking Outside of the Box: FINDING Unique Resources for Fundraising (Volume 2, Issue I)
If you've ever conducted a fundraiser at the beginning of the
school year, before the holidays or during spring season sports,
you know that there is a lot of competition in the community for
fundraising dollars. How can you make your fundraiser a big
success when every high school football team, cheerleading squad
or baseball team is competing for donations from the same
population? Think outside the box! Find and reach new markets
for your team to sell to.
Below is a chart that can help you set your
fundraising group apart from others:
|
What The Other Groups Do |
What Your Group Can Do |
| Sit outside a grocery store
and sell their product to passers-by. |
Call a local adult (50+)
neighborhood and schedule a presentation (with your team
and coach) at the clubhouse during an activities night.
Exclusive adult communities are growing in popularity,
and this is a non-traditional market that others in your
area may not be focusing on. |
| Sell door-to-door in their
own neighborhoods.* |
Conduct your fundraiser both
locally and long distance.
If you choose a fundraiser like our
Gold Rush donation letter campaign, you can raise
money from friends and relatives both near and far. |
| Ask their family to purchase
their products. |
Go to the local college
sorority/fraternity houses (as a team with your coach) to
sell your product. This works particularly well with products like the
Gold
Card. Budget-minded college students can save a lot of
money at local eateries, salons, video rental stores and
other popular merchants. |
| Have their parents take their
fundraising brochures to work to sell to co-workers. |
Run a Blitz Day campaign with
Varsity Gold. Blitz Day is a Varsity Gold-specific
campaign that can raise your group thousands of dollars in
just four hours. See our
testimonials, and
contact us to learn more. |
Traditional techniques may help your group fundraiser as well, but if you know you are in a competitive fundraising season, try
to think outside the box and come up with new and innovative
ways to sell your products.
As always, if you have any questions about preparing for your
next fundraiser, please
contact
us! We will put you in touch with your local Varsity
Gold sales representatives to answer all of your questions and help
you find the best fundraiser for your team or group. Good
luck!
* Please note that for safety reasons, Varsity Gold never
recommends selling door-to-door. return to the top |
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